Holger Kopton



Visitors of the world’s largest fitness trade show can experience new standards in fitness innovation each day of the show at the Taiwan Excellence Pavilion

The Taiwan Excellence Pavilion is set to open at FIBO 2023 in Cologne, Germany, the leading fitness trade show and a source of inspiration for the entire industry, with an activity-rich program. The Grand Opening Press Conference on Thursday, April 13, 11 am, Hall 7, Booth 7E35 with invited guests will be attended by journalists, buyers and VIPs. Representatives of the eleven companies that have been awarded the Taiwan Excellence Award by the Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs and Taiwan External Trade Development Council (TAITRA) will introduce their latest fitness innovations. Personal trainers will host product demonstrations and fitness sessions on all four days of the show with visitors invited to participate and experience the products and test their skills. Trade visitors are welcome to participate throughout the show while the general public will have the opportunity to take part on the weekend.

The one-hour moderated Grand Opening Press Conference will provide a comprehensive introduction into the topic, insight into the innovations and will serve to address questions in more concrete terms. A team of personal trainers will guide visitors through a wide-ranging program. Interested parties are cordially invited to attend the event.


The Grand Opening Press Conference

Company executives from Taiwan Excellence’s exhibiting companies will present their innovations at the Taiwan Excellence Pavilion.

Time: April 13, 2023, 11:00 a.m.

Location: FIBO 2023, Cologne, Hall 7, Stand 7E35

  1. Babybot Smart Fat-Burn Heart-Rate Monitor Bike presented by Netown
  2. Stampede presented by SHENNONA
  3. G690 VERDE TREADMILL presented by Sports Art
  4. Cycle Boxer presented by LifeSpan
  5. Wondercise Gym presented by Wondercise
  6. GB7007 Recumbent Linear Stepper presented by Body Charger
  7. Spirit CT900 Treadmill presented by SPIRIT
  8. DIY Moldable Soles presented by ATUNAS
  9. Wireless EMS Leggings presented by Makalot
  10. 3 Steps-Home Scalpcare Solution presented by AROMASE
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During the entire fair, the Taiwan Excellence Pavilion will alternate between a stage for events and a test site. In addition to classic fair activities, interested parties can participate at specific times by actively taking part in attractive promotions and product demonstrations. Visitors are welcome to experience and learn more about the products by participating in the following activities:

  1. Wondercise Gym Aerobic Workout (Thursday, April 13, 2023, 3:00 pm)
  2. MAKALOT – Catwalk Show & SHENNONA – Stampede Competition (Friday, April 14, 2023, 11:00 am)
  3. NETOWN – Grip Strength Assessment Challenge (Friday, April 14, 2023, 1:00 pm)
  4. SPIRIT – RUN, RUN, RUN! (Friday, April 14, 2023, 3:00 pm)
  5. LifeSpan – Like You Are a Boxer! (Saturday, April 15, 2023, 11:00 am)
  6. BodyCharger – Coordinate Brain and Body (Saturday, April 15, 2023, 3:00 pm)
  7. ATUNAS – Comfort Your Feet (Sunday, April 16, 2023, 11:00 am)


Visit the Taiwan Excellence Pavilion Hall 7, Stand 7E35


These eleven companies will showcase 22 fitness innovations at the Taiwan Excellence Pavilion from April 13-16:

The Verde G690 ECO-POWR™ Treadmill from SportsArt is the first treadmill to simultaneously convert human energy into electricity. It can generate up to 200 watts/hour.

The Cycle Boxer from LifeSpan which combines boxing and cycling into an effective training program.

Makalot combines high-level EMS equipment with professional electromyostimulation outfits. The wireless TENS Pain Relief Pad, made of ultra-light material and the EMS Tech-Leggings offer a wide range of professional training programs, which can be performed anytime and anywhere.

The Power Runner FPR112, a resistance training device, from Steelflex actively and efficiently promotes the increase of speed, strength, and explosiveness. The functional design allows it to be used for a wide variety of running workouts, with the display showing the current training data.

Netown will present four devices from different product series at the FIBO 2023. The Smart Fat-burn Heart-rate Monitor Bike provides safe exercise through real-time heart rate measurements. As a result, the training goal and load automatically adjust to the user, promising a controlled increase in training efficiency.
The Muscle Strength Evaluation & Training System combines three muscle strength evaluation systems into one: grip strength, lower limb strength and balance. By storing training data, long-term tracking and analysis becomes possible, allowing for personalized training programs.
The AI Precise Four Limbs Coordination & Muscle Strength Trainer is a training and rehabilitation device for arms and legs. It combines concentration and reaction exercises as well as mobility, stability, and coordination.
The Portable Muscle Strength Evaluation & Training System is a portable smart 3-in-1 system for evaluating muscle ability including grip power, lower limb strength, and balance checking. It provides pre- and-post outcome evaluation report for precise training plan as well as numerical workout result for personalized training program.

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AROMASE will present two product solutions at once: In addition to the “3 steps-Home Scalpcare Solution,” a 3-step care program specifically for people with problematic scalps, the Taiwan Excellence booth will also feature the “5α Juniper Head-To-Toe Body Wash,” a full-body shampoo specially designed for sensitive skin.

Body Charger will be showcasing three of their latest exercise machines at FIBO 2023: The GB7007 Recumbent Linear Stepper is a 2-in-1 fitness and rehabilitation machine for a low-impact, full-body workout. The low range of motion relieves the joints and promotes their mobility.
The GB5007 Ergo Bike focuses on user-friendliness. It was designed to make it easy for young and old to get started with home workouts through intuitive operation.
The GB 7009 Total Body Trainer Pro is both an upper body ergometer and recumbent bike and provides an efficient workout for adults, the elderly, the disabled, among others. The advanced technology of the integrated “Brain Game” console system also trains coordination for advanced dementia.

The SHENNONA Stampede system consists of interactive screens and pressure-sensitive floors that, combined with light and music cues, add variety to workouts Stampede can collect exercise data to customize workout programs for individual athletes.

Wondercise unveils a diversified product slate: the Wondercise Gym, a social fitness platform that engages online and on-site exercisers alike. Wondercise’s patented live motion matching technology is the world’s first hardware/software integration that compares the user’s performance to the trainer’s on-screen performance. Data collected via connected wearables (Apple and Garmin watches) is also used to generate overall workout results and progress, key statistics, and more meaningful feedback.
Wondercise Band is a screenless smart tracker with motion sensors powered by the Wondercise app. Designed for numerous indoor and outdoor workouts and training types, as well as daily health monitoring.
The Wondericse Bike, a spinning bike that brings spinning classes to the home. Connecting to the Wondercise app, users around the world can work out with each other and compete via live stats and leaderboards.

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The Spirit CT900 treadmill combines the functionality of a rugged treadmill with entertainment. Equipped with a 15.6-inch touchscreen display, this console offers intuitive TV, Internet and music streaming features.
With Johnny G Spirit Bike, the company introduces a spinning bike that offers the ability to repeat or differentiate workouts individually through electronically controlled magnetic resistance. The bike generates its own energy through the muscle power used, thus the training information is stored for at least 10 minutes and transmitted to popular apps such as Strava.

The ATUNAS Antibacterial DIY Moldable Insoles are do-it-yourself insoles. Whether for daily use, hiking or extensive trekking: Three different variants are available here. The blanks are simply heated to 60° and can then be adjusted to the individual foot shape.
ATUNAS Green Fitness Collection consisting of foam roller, exercise mat, massage ball and peanut ball, all made from 100 percent recycled material.